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Helping Sappi align on if, and how, to digitise their production planning

The challenge

Sappi's production planning process was manual and outdated, relying on scattered data that took too much time to work through. They had started building an internal database but needed help aligning stakeholders and users on what a scenario and planning tool should actually do.

What I did

I facilitated a Google Design Sprint over one week, guiding Sappi through exercises to define their goals, explore solutions, and test a prototype with real users. The aim was to give them a clear direction and concrete insights to take into the next phase.

Timeline
January 2026
Role
Design Sprint Facilitator
Team
Product Designer, Architect
Methods
Design Sprint · Expert interviews · Lightning demos · Sketching · Prototyping · Usability testing

Day one grounded us in goals, risks, and the reality of expert users

We started by defining the goals, success metrics, and risks of the project. We then interviewed Sappi's expert users to understand their current process and what they actually needed from a tool. Based on that, we mapped out what the big picture experience could look like.

Two days of sketching and voting gave us a prototype direction to commit to

Tuesday started with lightning demos of relevant solutions from the world. We then ran through a series of sketching exercises, building up to final solution sketches by end of day. On Wednesday we discussed and voted on which direction to take, landing on a merge of two sketches. That became the storyboard we used to plan the prototype.

Testing showed users were aligned on needing the tool, but not yet on what it should do

On Friday we tested the prototype with users. The feedback made clear that even though we were heading in the right direction, users had quite different ideas about what they actually wanted once they could see something concrete. Sappi decided they still needed the tool, but that they first needed to align internally on what the core requirements should be.

The sprint gave Sappi a clear roadmap and the user insights to move forward with confidence

Throughout the week Sappi got a more concrete understanding of their internal needs. The sprint did not produce a final solution, but it gave them the direction, the open questions, and the user insights needed to make informed decisions about what to build next.

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